Luvo Lucent — Launch Kit
Your complete
launch toolkit.
launch toolkit.
Every asset you need to launch skin resurfacing at your clinic — social posts, stories, reels, emails, print materials, and more. Follow the timeline step by step, starting two weeks before your go-live date.
Start Here
How to Use This Kit
This kit is built as a step-by-step timeline, numbered 0 through 5, running from pre-launch prep all the way through your first month of promoting the device. Work through it in order: expand Step 0 first and don't move on to social posts or emails until your team, pricing, and print materials are squared away — everything downstream assumes that groundwork is done.
Each step is a collapsible card — click its header to open it, and it'll close automatically as soon as you open another, so the page stays manageable as you work your way down. Inside each step you'll find checklist items grouped by category (social, email, print, staff prep, and so on), and every item that has an asset attached shows the buttons for it right underneath — no hunting through folders. If you ever need to find something without digging back through the timeline, every asset in this kit is also listed in one place at the very bottom, under "All Assets at a Glance," organized by type.
What Each Button Does
⬇ Download
Ready to postDownload the file as-is and post it directly — no editing needed. Works for social posts, reels, stories, and emails that don't need customization.
🎨 Customize
Canva templateOpens the Canva template so you can add your clinic name, logo, or photos before downloading. Requires a free or paid Canva account. Always download from Canva before posting.
Options for Printing
Section 01
Launch Kit & Timeline
0
Internal prep
Open and read through the Device Overview & Talking Points. Run a 15-minute huddle with your front desk and providers to walk through it together.
Review the Brochures so your team can answer detailed patient questions.
Agree on your treatment price using the Pricing Strategy Guide — every team member should quote the same number.
Keep the Front Desk Verbal Script at the desk for phone and walk-in inquiries.
Grab the professional Device Images if you plan to build any of your own marketing materials.
Preview the Before & After reference photos used throughout your templates.
Align on your intro pricing or any launch offer you want to promote.
Make sure your booking link is live and tested — add it to the link in your bio.
Set your launch date — everything below works backward from that date.
Print & signage — send to print now so materials arrive before launch
Download the Waiting Room Poster and send to print.
Download the Window Cling and send to print.
Download the Counter Cards and send to print.
Download the Retractable Banner and send to print.
Options for Printing
🖨️ Canva Print
Order prints directly through Canva after customizing your template.
🖨️ Vistaprint
Download and upload to Vistaprint.com — great for posters, banners, and counter cards.
🛒 MRP ProShop
Most print assets are available ready-to-go on our ProShop. Some items customizable with your logo and info.
mrp.ourproshop.com →
mrp.ourproshop.com →
Need help?Reach out and we can help get your materials professionally printed and delivered.
✉ Contact MRP
Google Business Profile
Work through the Google Business Optimization Checklist to make sure your profile is set up to capture local search traffic before launch.
1
Post on social
Post Teaser Post 1 to your feed and share to your story.
Get print materials up
Hang the Waiting Room Poster — should have arrived from print by now.
Display the Window Cling.
Put Counter Cards at your front desk and checkout area.
Email
Send one of the Email Announcements to your full patient list. Swap in your clinic name and phone number before sending. There are 3 variations — use one now, one during launch week, and one in week 2 post-launch.
2
Post on social
Post Teaser Post 2 to your feed and share to your story.
Post one of the Social Countdown Posts now, and save the second for the day before launch.
Start booking
Begin accepting consultation bookings for launch week — mention your intro offer if you have one.
If you have a Google Business Profile, post your announcement there too.
3
Day 1 — Launch Day
Post Launch Post 1 to your feed and share to your story.
Post Launch Story 1 — add a booking link sticker if your platform allows it.
Post Talking Head Reel 1 — pre-filmed and ready to post, download and share as-is.
Day 2
Post Text Reel 1 — fully designed, download and post as-is. No filming needed.
Day 3
Post Launch Post 2 to your feed and share to your story.
Post Launch Story 2.
Day 4
Post Talking Head Reel 2 — pre-filmed and ready to post, download and share as-is.
Day 5
Post Launch Post 3 to your feed and share to your story.
Post Launch Story 3.
Post Text Reel 2 — fully designed, download and post as-is.
Send one of the Email Announcements — this is your second send. Swap in your clinic name and phone number before sending.
All week
Make sure your Retractable Banner is up in the lobby or near checkout where patients will see it.
Ask every patient who comes in if they've heard about the new treatment.
Respond to every DM and inquiry the same day.
🎤 Both talking head reels are pre-filmed and ready to post — download and share as-is. The reel scripts are included in the post-launch step if you want to film additional reels of your own throughout the month.
4
Walk each patient through the talking points and hand them the Product Fact Sheet.
Get the Before & After Consent Form signed before every treatment — no exceptions.
Take before and after photos at each visit — aim for at least 3 per concern. These become your most powerful future content.
Set clear expectations for downtime and results using the Post-Treatment Protocol.
Reach out to every treated patient within 24–48 hours to ask about their experience. If positive, ask for a Google review.
📋 Written consent is required before taking any before and after photos. Treat collecting them as part of the clinical routine — they will become your most valuable marketing asset.
5
Social — 1–2 posts per week
Rotate through the General Social Posts — space them out and share each to your story.
Use 1 story per week from the Story Pack.
Want to film your own reels? Use these scripts — a great way to keep content coming throughout the month.
Need more ideas for regular posts? Pull from the 5 Social Media Scripts for extra content throughout the month.
As you collect before and after photos with consent, swap them into the post templates to replace placeholder images.
Email
Send your third and final Email Announcement around week 2 to drive any remaining consultation bookings.
Once you have real patient results to share, send the Testimonial Feature Email — swap in your clinic name and any patient quote or result you want to highlight.
Ongoing
Reach out to every treated patient within 24–48 hours. If positive, ask for a Google review. If they say something great, ask if you can use it as a testimonial.
Take before and after photos of consenting patients — these will be your strongest future content.
If a patient is willing, ask them to record a short video about their experience. Video testimonials outperform everything.
📸 Replace placeholder images with your own patient photos — with written consent. Any result callouts like "1 session" or "3 weeks post-treatment" must reflect your actual patient's experience.
Reminder
What Each Button Does
⬇ Download
Ready to postDownload the file as-is and post it directly — no editing needed. Works for social posts, reels, stories, and emails that don't need customization.
🎨 Customize
Canva templateOpens the Canva template so you can add your clinic name, logo, or photos before downloading. Requires a free or paid Canva account. Always download from Canva before posting.
Quick Reference
All Assets at a Glance
📱 Social Media
📧 Email
📋 Staff & Clinical