MultiFrax by Quantel — Launch Kit
Your complete
launch toolkit.
Every asset you need to launch skin resurfacing at your clinic — social posts, stories, reels, emails, print materials, and more. Follow the timeline step by step, starting 4 weeks before your go-live date.
MultiFrax Device
Add product
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Canva account required All template links open in Canva. You'll need a free or paid Canva account to access and edit them. Templates are pre-designed — just swap in your clinic name, logo, and any patient photos.
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Customize before posting Every template includes placeholder text in brackets like [Clinic Name] and [Your City]. Replace all placeholders with your own details before downloading or sending.
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Before & after photos Any template featuring a before & after must be updated with your own patient photos — taken with proper written consent. Never post the placeholder images publicly.
Section 01
Launch Kit & Timeline
0
Before You Begin
Get Your Team Ready
Review the device details, align on pricing, and make sure your front desk team knows how to talk about the new treatment before any marketing goes out.
1
4 Weeks Before Launch
Tease & Build Awareness
Post your first teaser to start building anticipation with your audience. Get your in-office print materials ordered so they arrive before launch day.
💡 The teaser post templates include a general placeholder image. Swap it for a close-up of your treatment room or a branded graphic — do not post before/after photos at the teaser stage.
2
2 Weeks Before Launch
Create Buzz & Start Pre-Booking
Send your email announcement to your full patient list. Post your second teaser. Get your counter cards and print materials up in-clinic. Start accepting consultation bookings.
✉️ The email announcement has 3 copy variations — short & punchy, story-led, and offer-led. Pick the one that matches your clinic's voice. Swap [First Name], [Clinic Name], [Phone], and [Website] before sending. The email header template exports as a JPG to drop into any email platform.
3
Launch Week
Go Live — Make Noise
This is your biggest content week. Post your launch day content across all channels. Go live on stories. Send your launch week email. Film your treatment if you can — authentic in-clinic content performs better than graphics alone.
🎬 The text reels are fully designed with animated text overlays — add your own treatment b-roll footage or leave as-is for a graphic-only reel. The reel scripts include 3 different provider-to-camera scripts you can film in under 5 minutes each. No teleprompter needed — learn the beats, not the words.
4
Weeks 2–4 Post-Launch
Sustain Momentum
Keep posting with your general marketing content. Collect patient testimonials and results. Rotate through the general social posts. If you treated patients in launch week, this is when you share their results — with consent.
📸 The general social posts include before & after placeholder frames and patient testimonial quote cards. Replace all placeholder images with your own patient photos — with written consent obtained before treatment. Any specific result callouts like "1 session" or "3 weeks post-treatment" must reflect your actual patient's experience.