MultiFrax by Quantel — Launch Kit
Your complete
launch toolkit.
launch toolkit.
Every asset you need to launch skin resurfacing at your clinic — social posts, stories, reels, emails, print materials, and more. Follow the timeline step by step, starting the week before your go-live date.
Canva account required
All template links open in Canva. You'll need a free or paid Canva account to access and edit them. Templates are pre-designed — just swap in your clinic name, logo, and any patient photos.
Customize before posting
Every template includes placeholder text in brackets like [Clinic Name] and [Your City]. Replace all placeholders with your own details before downloading or sending.
Before & after photos
Any template featuring a before & after must be updated with your own patient photos — taken with proper written consent. Never post the placeholder images publicly.
Section 01
Launch Kit & Timeline
1
Week Before Launch
Get Your Team Ready
Before a single patient hears about this, your team needs to be able to talk about it confidently.
- Open and read through the Device Overview & Talking Points doc below.
- Run a 15-minute huddle with your front desk and providers to walk through it together.
- Review the Brochures doc so your clinical team can answer detailed questions.
- Agree on your treatment price using the Pricing Strategy Guide so every team member quotes the same number.
- Print the Front Desk Verbal Script and keep it at the front desk for phone and walk-in questions.
2
3–5 Days Before Launch
Build Buzz In-Clinic & Online
Now it's time to start making noise, in-clinic and online, before the doors open for bookings.
- Customize and post Countdown 1 (general teaser) to your social channels.
- Send the Email Announcement to your full patient list.
- Print your Poster, Window Cling, Counter Cards, and Patient Brochures and get them up in-clinic.
- A day before launch, post Countdown 2 to keep momentum going.
- Start booking consultations as patients begin reaching out.
📢 Social Countdown Posts (2)
🪟 Window Cling Template
🖼️ Poster Template
📧 Email Announcement — Words Only
📩 Email Header Template
🪧 Counter Card (A/B versions)
📚 Brochures (Provider + Patient)
💡 The countdown post templates include a general placeholder image — swap it for a close-up of your treatment room or a branded graphic, do not post before/after photos at this stage. Swap [First Name], [Clinic Name], [Phone], and [Website] before sending the email.
3
Launch Day
Go Live — Make Noise
This is your biggest content day of the whole campaign — coordinate the push across every channel.
- Post your Launch Posts across every social channel first thing in the morning.
- Go live with your Launch Stories — add a booking link sticker if your platform allows it.
- Post Text Reel 1, then Text Reel 2 later in the day to keep showing up in feeds.
- Pull from the 3 Video Ideas and 5 Social Media Scripts for on-camera content.
- If you can, film a quick treatment clip — real footage outperforms graphics.
- Set up your Retractable Banner and Device Images somewhere patients will see them, like your lobby or checkout counter.
🚀 Launch Posts (3 variations)
📲 Launch Stories (3 variations)
🎞️ Text Reel 1
🎞️ Text Reel 2
🎬 3 Video Ideas
📜 5 Social Media Scripts
🎥 2 Social Media Reels
🚩 Retractable Banner (A/B)
📸 Device Images
🎬 The text reels are fully designed with animated text overlays — add your own treatment b-roll footage or leave as-is for a graphic-only reel. The 5 scripts and 3 video ideas give you provider-to-camera content you can film in under 5 minutes each. No teleprompter needed — learn the beats, not the words.
4
First Appointments
Set Patients Up for Success
Once patients start booking, your job shifts from marketing to making sure every visit goes smoothly.
- Walk each patient through the same talking points your team learned in Step 1.
- Use the Before & After Consent Form and get it signed before every treatment.
- Take before & after photos at each visit — aim for at least 3 per indication — you'll need these for weeks 2–4.
- Set clear expectations for downtime and results using the Post-Treatment Protocol.
🗒️ Device Overview & Talking Points
📇 Product Fact Sheet
✍️ Before & After Consent Form
🖇️ Before & Afters
🩹 Post-Treatment Protocol
📋 Get written consent before taking any before & after photos. These will become your most valuable marketing asset over the next few weeks.
5
Weeks 2–4 Post-Launch
Sustain Momentum
The first few weeks after launch are when most clinics go quiet — don't. Keep showing up and start collecting proof.
- Send the Testimonial Request email to patients 1–2 weeks after their treatment.
- Rotate through the 5 Social Media Posts + Captions — space them out through the month.
- Swap in real patient before & after photos as you collect them, with consent.
- Work through the Google Business Optimization Checklist to capture local search traffic.
🔁 5 Social Media Posts + Captions
💬 Testimonial Request — Words Only
🖼️ Testimonial Request — Graphic
📍 Google Business Checklist
📸 The social posts include before & after placeholder frames and patient testimonial quote cards. Replace all placeholder images with your own patient photos — with written consent obtained before treatment. Any specific result callouts like "1 session" or "3 weeks post-treatment" must reflect your actual patient's experience.
Quick Reference
All Assets at a Glance
Print & In-Office
Need help with printing? Order from our print shop.
🖨️ Visit Print Shop
Clinical & Consent
Google & Web